Our Story

DASPR was born from a simple observation: despite the abundance of financial apps available today, people still experience anxiety when making everyday spending decisions.

We noticed that traditional financial apps excel at tracking and analyzing past behavior, but they often miss the most critical moment: the point of decision when you're about to make a purchase.

Our founder experienced this firsthand—despite using several popular finance apps, the daily question of "Can I afford this right now?" remained unanswered. Inspired by health-tracking apps that provide clear, actionable metrics like daily step goals, we created DASPR™ (Daily Available (Safe) Spend Pulse Record™) to provide a single, trustworthy number that serves as your financial pulse.

DASPR Story Illustration
DASPR Mission Illustration

Our Mission

DASPR™ exists to transform financial anxiety into daily confidence by providing a single, trustworthy number that serves as your financial pulse.

We believe that:

  • Financial wellness should be simple and accessible to everyone
  • Your financial data belongs to you and should remain private
  • Small, daily decisions have the biggest impact on long-term financial health
  • Awareness, not automation, leads to lasting behavioral change
  • Technology should adapt to your life, not the other way around

Our Core Values

The principles that guide everything we do at DASPR

Clarity over complexity

We believe in simplifying financial decisions, not complicating them with endless data and features.

Privacy by design

We built DASPR with privacy at its core—all your financial data stays on your device, always.

Daily focus

We concentrate on the daily decisions that compound over time to create significant financial impact.

Positive financial psychology

We emphasize progress and mindfulness rather than restriction and guilt.

Adaptive to real life

We understand that life isn't perfectly predictable, so we built flexibility into our approach.

Ready to transform your financial mindfulness?

Join thousands who are building better financial habits with DASPR.